THE SECRETS OF GREAT GRAPHIC DESIGN
In this seminar you'll learn...
Tips for making your designs look like your budget is limitless
How to turn commonplace clip art into high-impact illustration
How to use more and different fonts without overdoing it—or destroying credibility
5 ideas guaranteed to punch up tired designs today!
And much more
Why are some publications so appealing—almost irresistible—and so effective at eliciting a response from the reader? Because they pull together words and graphics for maximum impact on the page. You won´t find heavy text, confusing flow, monotonous type, graphic overload and other reader turnoffs in these winning designs. What you will find in our two-day workshop is the secret to making your designs contain all the elements successful, attention-winning pieces your readers won´t soon forget.
WORKSHOP AGENDA
E-mail this Page
Program hours: 9:00 a.m. – 4:00 p.m.
Know where you´re going—the power of planning
Get acquainted with the variety of "experts" who can help you be successful
Understand the purpose and goal of the document—this is the heart and soul
What you must find out about the audience to maintain credibility
Planning tips that will save you headaches and time down the road
Ways to get the creative juices flowing when you feel intimidated by a blank
The secret to creating a harmonious layout that´s pleasing to the eye
What makes a design successful?
4 elements of a winning design
The "raw materials" required to create any type of design
How and when to use grids
The power of balance in even the simplest designs
How to align text and graphics on a page for a clean, cohesive look
Eliminate the guesswork from when to use centered, flush left or flush
How to make white space work for—not against—you
A powerful way to lead readers through your design
3 rules for readability
4 methods for drawing the reader in
Punch up a design with the creative use of type
How to combine typefaces and point sizes without overdoing it
Serif or sans serif type? Tips for deciding
Avoid this common mistake when using drop caps
How to avoid spoiling a layout with too much—or too little—leading
5 do´s and don´ts when selecting type
Sort through the wide variety of typefaces and pick a font with the right "feeling"
Should you ever use all caps?
Avoid sloppy typographical flaws: Widows, orphans, double hyphens and others
A hard-and-fast rule when using italics
Great ways to add interesting contrast to a "blah" page
Maximize the psychological pulling power of color
Tips for making spot color work
Why color is such a powerful player in the image-building game
The 3-H formula for selecting compatible colors
How to use color to organize information
"How-to´s" for adding color to heads and subheads to make a page more inviting
Sins even the most experienced designers commit when using reverse copy
How to select the right percentages of color to set off sidebars, highlight tables
How to use screens to make 2 colors easily look like 3
Warm vs. cool colors: What´s the difference to the reader?
Use high-impact graphics to get "skimmers" to stop and read
How can you be sure a visual will work? 4 things to consider
Do´s and don´ts when arranging images on pages
How to turn commonplace clip art into high-impact illustration
How to use pull quotes, subheadings, bullets, italics and boldface to lighten up
6 ideas for using graphics and images to communicate with busy readers
How to dip into stock photography to dazzle readers ... for less than you would
What you can do about poor-quality photos that are out of focus or distorted
Data sheets, product price lists and other dry materials don´t have to look dull
Polish and dramatically improve any type of publication
Fast and easy ways to design interesting proposals and reports
How designing Web pages is different from print and what the rules are
Effective solutions to the most common newsletter design problems
How to take a layout from tedious to terrific
Fresh, new ways to present statistical data in annual reports and
How to design can´t-resist advertisements—3 surprisingly simple techniques
Tricks for waking up your presentation materials
The top reasons why some catalogs work and others get tossed
Jazz up your work with technologies the pros use
How to shop for desktop publishing software: Do you need all the bells and whistles?
Word processing vs. desktop publishing: What many designers don´t understand
How to make pages come alive with special effects using Illustrator®, Photoshop®
The many ways the right software allows you to manipulate and improve photos
Basic principles that will help you get a good scan
Understand all the great extras that presentation programs like Microsoft®
How to resist overdoing it graphically just because your software can do so much
How to get the best results from digital cameras
What you need to know to select the best page layout program
An easy alternative to scanners for getting images into a computer and output in print
Get your pieces printed the right way—without the headaches
When to use a service bureau
How to avoid getting caught between your service bureau and your printer
Evaluating printing bids: How to make sure you´re comparing apples to apples
2 schedule killers and how to keep them from sabotaging your project
How to review your layout and design to avoid costly on-press mistakes
How to make the most of one- and two-color printing
What it really takes to get top-quality results from vendors—every time
3 pre-press mistakes you don´t have to make
Know your printer´s capabilities and limitations—it´s like money in the bank
US/Canada:
1-800-867-4340
United Kingdom:
0800 968254
Australia:
1 800 145 233
New Zealand:
0800 447 299
or e-mail us at:
onsite@skillpath.net
1-800-867-4340
United Kingdom:
0800 968254
Australia:
1 800 145 233
New Zealand:
0800 447 299
or e-mail us at:
onsite@skillpath.net
